Lead generation is the process of making
new contacts which may lead to a sale or other favorable outcome.
Lead
generation is the blood source of your business or franchise. Cut it off and
your business will inevitably start to fade away and will eventually come to an
end. It is imperative that throughout the journey of your business venture you
proactively and consciously generate new business. It’s what we focus on here
at Jasper’s Catering Franchise.
You
get new business ideas by knowing your target audience and marketing to them in order
to stir up enough interest for new prospects to approach you in regards to what
you are selling.
The leads can come from various sources for
example online advertising, search engine marketing, through personal
referrals, through telephone calls either by the company or external telemarketers,
through print advertisements and articles, events and purchased lists
of potential customers. At Jasper’s Catering Franchise we use a combination of
all of these to maximize the number of routes to new business.